Nurofen has a bunch of products for different types of pain, from general aches to more specific stuff. One common pain is tension headaches, which happen when the muscles around your head get all tight — it actually affects about 80% of people. Nurofen Zavance is made to target this kind of pain by easing the muscle tension around your scalp and neck. To get this across, we show someone getting wrapped up by a slick octopus—its tentacles hit with instant grip and tension. It’s a simple way to show how Zavance helps with tension headaches.
Sweet tidbit. The illustrations came from a graffiti artist in W.A.