Alzheimer's Australia had a tight $30K budget to raise awareness about spotting early signs of Alzheimer's and starting conversations sooner. "The Forgotten Bag" taps into an emotional moment that will resonate with those experiencing early symptoms. By creating a powerful, moody ad, which stands out in the crowded TV space, delivering a strong message about the importance of early recognition and action.
Sweet tidbit. The music is original, inspired by the Danger Mouse track 'Her Hollow Ways.'